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TrustFlow is particularly useful for identifying and avoiding low-quality or spammy backlinks. Websites with low TrustFlow scores may indicate a presence of unreliable or untrustworthy links. By analyzing the TrustFlow scores of linking domains, marketers can make informed decisions about disavowing or removing potentially harmful links that could negatively impact their website's reputation. In link building campaigns, TrustFlow serves as a crucial metric for identifying authoritative and trustworthy websites to target for acquiring backlinks. Websites with high TrustFlow scores indicate their strong reputation and reliability, making them desirable sources for obtaining quality links. Securing backlinks from trustworthy sources enhances a website's credibility and improves its search engine rankings.

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